The AUTHORICOAT process gives you the WOW FACTOR!

What is the AUTHORICOAT process?

AUTHORICOAT is a step by step process that was developed over the past 20 years by our coatings technicians to reduce, as much as possible, the human error and guesswork in the coatings application process to achieve a superior quality finish every time.

The AUTHORICOAT process is always evolving as new techniques and products enter the market. The Coatings Authority remains the industry leader in training and education and ensures training for all our coatings technicians in the AUTHORICOAT process.

Where is the AUTHORICOAT process used?

AUTHORICOAT is utilized for all projects including painting, staining, spraying, concrete coatings, and surface preparation. The AUTHORICOAT process is the standard way we practice, finding the best solution to the individual project to achieve a superior quality finish every time.

What are the steps in the AUTHORICOAT process?


The customer project is evaluated to determine the scope of the project and the individual components required to implement the AUTHORICOAT process.


Products are selected to meet the individual project specifications with consideration of the required durability along with the aesthetic value of the finish.


The coatings technicians establish a step by step plan of action from prep work to applying the final finish based on the needs of the project.


Customers receive education on the project, finishes, care of the final finishes and what the step by step project will involve.


The rest is a trade secret!

What will the AUTHORICOAT process look like for my project?

You can expect the unexpected! Most customers have an image in their mind of how a painting or concrete coating project should look based on what they see on TV or what they have experienced in the past.

Because our process is so different, we recognize that we need to assist the customer with gaining a better understanding of what to expect while we are on the job completing the project.

As a result, we spend time educating our customers on the step by step process, so they are confident their project will look exceptional in the end.

We tailor the education and communication to the individual customer and project as no projects are ever the same. This educational and communication process starts at the time of the free consultation and is carried through to the completion of the project so the customer can anticipate the individualized steps in the process.

We communicate our expectations for the customer to prepare for the project, the process that will occur during the project, the timeline in which the process will take place, and any anticipated changes or problems along the way.

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