P.R.O.F.I.T. Educational Series

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The motivations behind making changes in your home - from painting walls to gutting a kitchen - can vary significantly. Sometimes the change is something you have lived with for years, and are finally able to tackle. Other instances involve a new-to-you home that you want to make your own. And many times making updates has to do with needing to prepare your home to sell. No matter the motivation, there is an overarching goal that applies to every home project, and that is a positive Return on Investment.

Obtaining a positive ROI is certainly not guaranteed - and there are plenty of stories out there of homeowners who poured money into a remodel and did not get what they wanted out of it. Ensuring that you not only love your space, but benefit financially from it, is something that our sister company, The Home Authority, is currently focusing on through an educational series titled “P.R.O.F.I.T. - Plan Remodel Outcomes From Investment Together”. Through blog posts and a video series with local experts, P.R.O.F.I.T. aims to shed light on the complexities of remodeling ROI and provides tips and insight into making calculated remodel decisions that can benefit you both financially and aesthetically.

Click the links below to see the series progress both on facebook and The Home Authority’s blog. The information is not exclusive to full-scale remodels, and can absolutely be applied to projects like wall painting, cabinet refinishing, and floor coatings. Make sure to check it out!



More than a Coating


It can be difficult to understand the complexities involved in applying a custom coating. In fact, the preparation before any paint is even brought onsite is incredibly extensive. We go the extra mile to create an environment that allows for our proprietary application process, AUTHORICOAT, to be applied successfully. This prep work also preserves the quality of the surroundings, and gives you peace of mind that not only will your cabinets/railing/walls/etc. be coated seamlessly, but the rest of the room will be properly protected.

The coating itself is only one part of the process. We also prep the surface that the coating will be applied to, ensuring that the coating will adhere properly and actually last. We want our projects to look fantastic months and years later - and we firmly believe in providing something that not only looks good, but is actually functional. By making the extra effort up front, we are able to give you something with true quality. Head over to our facebook page to find videos of the mobile spray booths we create on site for everything from kitchen cabinets to railings. As you will see, we don’t take any shortcuts when it comes to providing you an exemplary product!

Giving You Confidence


We recently wrapped up a project with our sister company, The Home Authority, and completed all of the coatings for a family’s whole-home remodel. Projects of this scale are incredibly exciting, but it can be difficult as the homeowner to puzzle out what colors would look best where, what shade will look best with the flooring choices, etc. etc. Understanding how to make these color decisions is no easy task, and we do everything we can to make these choices as easy as possible.

In the case of our latest project, the homeowners were debating between two different colors for the kitchen cabinets and island. Trying to make a final decision based on two tiny swatches was proving to be impossible, and the homeowners could not come to a choice they felt great about. In order to make things easier, we took two of the old cabinet doors we had removed from the kitchen and applied a coat of both colors to each door. We brought the doors back to the home, and hung them again so the homeowners could get a better feel for the colors in their space. They quickly came to a final choice thanks to this improved visual, and the end result was better than they could have envisioned. Our goal is not just to provide a seamless finish or a beautiful coat of paint, we also want to work with our clients to give them just as much confidence in the process as the end result.

What Custom Means to Us


You hear the word “custom” thrown around a lot from a variety of businesses via many different marketing messages. And it makes perfect sense - it feels good to believe that what you are getting, no matter what it is, is custom to you. Particularly in the realm of homes, from building to furnishing, “custom” is a hot-button word. But what does promising custom actually mean? And how far are businesses willing to go to follow through on such a promise?

For us, saying we offer custom coatings is more than just an attention-getter. We will provide you the coating solutions you desire for your home or office - even if it is something we don’t typically provide. An excellent example of this can be found in a railing we recently completed for a family working with The Home Authority. They envisioned a rich, darker tone for their entryway’s railing - a look that will make a beautiful statement upon entering the home. However, in order to preserve the finish and ensure that the end result was the smooth look we consistently provide, we could not complete the coating in our shop and transport the railing to the house. Instead, we brought our shop directly to the project…packing up all of the necessary tools and applying the paint directly to the railing on-site. This willingness to do whatever it takes to bring a customer’s vision to life is our definition of custom - and something we are thrilled and proud to provide. 

Replacing Cabinet Doors

When considering making changes in your kitchen, it can be easy to forget about the cabinet doors amongst all of the decisions involving colors and countertops. But making a change to the door design can produce an incredibly impactful result. When modernizing your space, replacing a door with a curved design with one that has clean lines can make a huge difference. We believe in working with you to meet not just your vision of the space, but also your budget for it. By only replacing the doors - and keeping the box of the cabinet - we are able to significantly reduce the financial responsibility involved in updating your kitchen.

Because we are able to apply coatings so seamlessly, thanks to our proprietary AUTHORICOAT process, painting the existing cabinet boxes in a kitchen actually makes them look like brand new cabinetry. Add in an updated door design that is coated in the same color with the same beautiful finish, and suddenly it would seem you had gutted your entire room! In reality, The Coatings Authority is able to minimize the time and financial investment thanks to solely providing new doors….while still absolutely transforming your space.

Our Sister Company - The Home Authority, Inc.


We are thrilled to share some exciting news...our sister company has officially launched! The Home Authority Inc. provides a service that has been synonymous with many aspects of what we provide here at The Coatings Authority - home remodeling that delivers unparalleled customer service, while inspiring pride of ownership through the transformation of your home. For the past two decades, we found ourselves more often than not helping our coatings clients with design aspects in their homes, as changing a cabinet color often led to a new countertop or flooring choice, etc. These experiences, and our passion for it, led us to create a separate entity for remodeling projects. The Coatings Authority itself was phase one of our rebranding process, and this remodeling branch is the second phase...allowing us to house the services we provide under their own umbrellas. By working together with The Coatings Authority, we are confident that not only will the design be beautiful, any coatings applications involved will be applied seamlessly, with unbeatable quality. Just as we strive to make your experience with a coatings project an enjoyable one, we apply the same level of customer service to every project completed through The Home Authority. It is our experiences with our clients, people that have truly become a part of our family, that led us to branch out in this way - as working with families to develop rooms that not only function great, but feel incredible, is something we are thrilled to provide. Check out The Home Authority’s website here, and contact us for any and all of your remodeling needs!

Why Surface Preparation?


We talk a lot about surface preparation here at The Coatings Authority. Our team members are extensively trained in surface prep, we promote this aspect of our service on our website, and we are incredibly proud of the lengths we go to in preparing surfaces prior to coating them. But why go through the trouble? What purpose does surface preparation actually serve?

When a concrete floor that needs a custom coating has a crack, it might be easy to say “oh well, the new coating will cover that up”. But hiding a crack with a beautiful coating doesn’t actually solve the problem. Eventually, that crack will reappear, damaging that beautiful coating and distracting from the overall look of the project. By filling in cracks prior to applying a custom coating, and ensuring that the surface is clean and smooth, our coatings are sure to provide lasting quality. When walls have holes or knicks, simply covering them with a coat of paint won’t fill in those damaged areas. By ensuring the paint is applied to a blemish-free wall, that coat will actually transform the space and look like an entirely new surface.

Our philosophy centers around the idea of not just making something look fantastic in the moment, but in creating a coating that will stand up to the test of time. If we are putting in the time and energy to coat a surface, and you are investing in making that transformation, we absolutely believe it should be done right...and proper surface prep is key to achieving this goal.




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  1. An expert on a subject

Authority is an incredibly descriptive word for us. It is right there in the name of our business, announcing to you and everyone we meet that we are the authority on coatings. This is so much more than a business name that sounds great, this is something we stand behind 100%. We know that with our decades of experience, our proprietary coatings methods utilized only by our team, and the results we are able to produce time and time again, that we can confidently call ourselves an authority on everything from painting to concrete coatings. concrete coatings to paint. We have included this term, and the mindset behind it, in our proprietary process - AUTHORICOAT.

It is no secret that there are a variety of concrete coatings companies in our area. It also comes as no surprise that many individuals and companies are also cabinet refinishers and house painters. What these businesses do not have, however, is the ability to provide seamless finishes through a time-tested process that has proven time and time again that it produces beautiful, lasting results. AUTHORICOAT is the name we have given to our coatings process that serves to reduce, as much as possible, the human error and guesswork in the coatings application process. It is at the heart of every project we tackle, and it allows us to give our customers superior finishes no matter what surface we are transforming. Our AUTHORICOAT method is also ever changing, as we consistently add and adapt to new technologies that allow us to become better and better...we are always looking for ways to grow and constantly provide the very best.

If you or someone you know is contemplating a garage floor coating, or a number of repainted walls throughout the house, or needing to give the kitchen cabinetry new life without gutting everything and starting from scratch, we are the authoritative source to give the best results. When you have a company working with you that has spent the past 20 plus years developing a coatings process that allows them to confidently say they are the Authority on the subject, you know that the results will be nothing short of phenomenal.

Types of Garage Floor Coatings


Summer is flying by, and we wanted to make sure you were aware of all of your concrete coating options before the time comes to close those garage doors against the blizzards and negative wind chills! The Coatings Authority is your best source for concrete coating applications, and we know exactly how to provide you the very best in both surface prep and coatings selections.

If you like the way your concrete looks, and simply want a surface that is durable enough to withstand constant traffic, while also providing a more finished look, perhaps Concrete Polishing is the answer. If you would prefer a color added to your space via Concrete Staining…we have you covered. Epoxy Coatings can amplify the brightness of a typically darker space - like a basement or garage without many windows. We offer polyurea amd polyaspartic coatings as well, which provide a bit more flexibility than epoxy in terms of temperature and timing. Our Microtoppings provide a clean canvas for your decorative treatments, like a vinyl chip epoxy option - which gives a unique touch. Similarly, a Quartz Epoxy system provides blended color quartz granules to give your space a feel that is custom to you. FasTop, BioFlake, and Saniflex all lend safety features accompanied by aesthetic appeal…making excellent solutions for workplace spaces.  Although there are many options for floor coatings, what we find in our area of the country is the vinyl chip coating that is broadcast into an epoxy base with a polyaspartic topcoat creates the most durable finish for garage floors and provides enough traction in the slippery conditions that can result from rain and snow. Most importantly, The Coatings Authority, Inc. takes pride in our surface preparation techniques that allow us to penetrate the concrete to allow the coatings to adhere properly, we fill all the cracks to ensure a smooth surface-but more importantly, to prevent the coating from lifting or peeling-and we achieve the highest mil thickness of the coatings application to ensure your coating withstands the normal wear and tear of salt, sand, and general usage in the garage. No matter what functional purpose your space serves, or what visual vision you have for it, The Coatings Authority has the options and quality to provide a solution that both looks great and stands up to daily use.

Committing to a Bright, Bold Wall Color

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Picking the perfect paint color for the different rooms in your home can be quite the challenge. Should each room have its own unique color scheme? Will a new color still tie in to the other features in the room, like built-ins or decor? And with literally thousands of colors to choose from, where in the world do you start? Neutral tones certainly have their place in a home, and these more subtle colors can allow for an art piece or colorful furniture item to really “pop”. But what about using the wall color itself as the ‘wow factor’ for a room? Making color choices is already a big decision, and deciding on a bolder option can feel a little intimidating. We are here to reassure you that bright, vibrant colors can be an incredible accent to everything from the laundry room to a bedroom!

Where bright colors go wrong is when you forget to take that tiny paint swatch and imagine it covering an entire wall. It is crucial to work with someone that can help find a hue that will provide a pop of color, not an obtrusive use of it. We have decades of experience working with a vast array of colors, and know how to select the shades that enhance - not invade - a space. The other component to successfully incorporating bright paint colors is to have them applied correctly. When edges are sloppy, or lines are blotchy and uneven, your eye is drawn to those problem areas rather than taking in the beautiful color. We use our AUTHORICOAT process to provide you that impeccable finish, and allow you the opportunity to enjoy a colorful palate in your home!